I’m Hugo, a passionate designer who aims to specialise in UI&UX, web and brand design, utilising the power of design to leverage enterprises' growth. My IKIGAI is to create timeless brands and digital products.
Utilising technologies and optimising the work process is my key to producing quality deliverables and achieving tremendous success. As a person who is always eager to learn, I often acquire new skills and knowledge to improve.
Ikigai: A Japanese concept that means “a reason for being.”
I believe empathy, storytelling and problem-solving are the essential principles that should be applied to every design project throughout the entire process.
Putting yourself in others’ shoes, always considering the needs, emotions and thoughts of the users, stakeholders and target audiences.
Choosing the most suitable media, communication tone and visual language to convey the message behind the design.
Discovering problems and pain points, solving them to create social, cultural and economic values.
Web and UI design
Brand and identity design
Design thinking process
Digital hand drawing illustration
Visual design and artwork production
Interaction and animation design
Troubleshooting and technical support
Design project management
Proficient skills
Experience
Design & Tech
Custom PM and
productivity system
No-code
website builder
